Where LOVEGYM Is Right Now

A note on Open Window releases, sustainability, and the future of LOVEGYM

LOVEGYM has always been about movement — not just how we train, but how we build.

As an independent Irish athleisure brand, we’re still early in our journey. We’re learning in real time how to create gymwear that performs, lasts, and aligns with the values we care about: sustainability, inclusivity, and thoughtful design. Where we are right now matters, because it shapes how LOVEGYM grows next.

Why We’re Using Open Window Releases

The fashion industry has a well-known problem: overproduction.

Too often, clothing is made based on guesses — guessing colours, sizes, quantities, and demand — which leads to excess stock, waste, and garments that never get worn. That model never sat right with us.

That’s why, for select LOVEGYM collections, we’re using an Open Window release model.

Open Window means:

• Pieces are available to order for a limited time
• Items are produced based on real demand
• We avoid unnecessary overproduction
• Nothing is made without purpose

This isn’t about scarcity for hype. It’s about responsibility.

Open Window allows us to balance sustainable clothing production with the realities of running a small Irish fashion brand — ensuring every item we make has a reason to exist.

Sustainability That Fits Real Life

Sustainability can sometimes feel distant or abstract in fashion.

For LOVEGYM, it’s practical. It’s about making better decisions at each stage — from materials, to production volumes, to how collections are released. We don’t claim to be perfect, but we do believe progress matters.

Using Open Window for select drops is one of those progress-driven decisions. It lets us:

• Reduce waste
• Respect our supply chain
• Build collections with intention

It’s one part of a wider commitment to creating sustainable gymwear and athleisure in Ireland and the UK that people genuinely want to wear — to train, to move, and to live in.

More Than a Shop

LOVEGYM was never meant to be just an online store.

At its core, it’s about people who move with purpose — whether that’s in the gym, through creativity, through identity, or through everyday life. When you support LOVEGYM, you’re not just buying clothing; you’re backing a different way of building a brand.

Our community isn’t built on trends. It’s built on shared values:

• Movement over perfection
• Progress over excess
• Intent over impulse

What’s Next: LOVEGYM Locker Room

As the brand grows, so does the conversation around it.

Soon, we’ll be launching LOVEGYM Locker Room — a podcast exploring training, mindset, identity, and the culture that surrounds movement. It’s an extension of the same ideas that shape our clothing: honesty, curiosity, and community.

More on that soon.

A Step Forward

Drop 001 is our first step into Open Window releases.

It represents where LOVEGYM is right now — building carefully, learning openly, and choosing a path that aligns with our values rather than rushing toward scale.

If you’re here, reading this, you’re part of that journey.

Thank you for moving with us.

— Paul O’Kane

Founder, LOVEGYM Athleisure

LOVEGYM is an independent Irish athleisure brand focused on sustainable gymwear, thoughtful design, and movement-led fashion.